“WINEXPERIENCE – NOTRH & SOUTH OF ITALY” is the multi-regional project of wine promotion on third countries markets in favor of ASSOCIAZIONE DI IMPRESE “WINEXPERIENCE”, leader of ATI Piedmont and Apulia region, which began on 21st February 2018 and will end on December 31st, 2018.
The project has received the approval for the granting of funds of EU regulation OCM Wine Measure – Wine Promotion on Third Countries Markets, created to increase the competitiveness of EU wine producers and to consolidate their global reputation.
The promotion will involve the DOC, DOCG and IGT wines produced in Piedmont and Apulia region and it will be realized China and South East Asia (Brunei, Cambodia, Indonesia, Laos, Malaysia, Burma, Philippines, Singapore, Thailand, East Timor, Vietnam). LC International has created this project to give a broader knowledge of Piedmont and Apulia wines, their territories, their history and the methods of processing and cultivation.
During the period of the project we will develope varied marketing actions according to the receptivity and habits of potential consumers in each Country. So, there will be wine tastings, in-store promotions, participation in fairs and events, public relations activities, media relations on the place, the production of promotional materials and merchandising and incoming missions in Italy for specialized operators.
Everything will be done in order to produce a better understanding of the quality of Made in Italy wine products, sure to get positive feedback from the various targets.