“MOLISE WINE CULTURE ” is the regional project presented by the firm ANGELO D’UVA based in Larino, a village in the province of Campobasso.
The program, begun on 15th October 2016, will last one year and it participates at the EU regulation OCM Wine Measure – Wine Promotion on Third Countries Markets, one of many tools for internationalization provided by the European Union with the purpose to give a Community regime to the wine sector to balance offert and demand increasing in this way the competitiveness of European wine producers.
The general objective of “MOLISE WINE CULTURE ” is to increase the value of the distinctive territory of Molise and its products, especially the DOP and IGT wines of the region and AZIENDA AGRICOLA ANGELO D’UVA’s ones.
The promotion will be actived in the US, China, Canada and Switzerland and to reach the consumers it will be realized through different activities ranging from wine tasting to the production of promotional material, public relations activities relations to the development of media relations.
The quality of AZIENDA AGRICOLA ANGELO D’UVA wines will capture the tastes of both consumers and operators, creating also greater interest for Molise region and its tradition.