The project “Lombardy Taste: Wine & History” has obtained approval to get the free grant funding promoted by the announcement Measurement OCM VINO – Promozione sui mercati dei Paesi Terzi.
It is one of the tools for the internationalization provided by the European Union, and aims to promote the wineries and develop knowledge of European territories in foreign countries by products advertising, campaigns of information and participation at the most important fairs in the world, increasing in this way the competitiveness of producers and allowing the conquest of market share.
This specific projecty starts on October 15th 2016 and ends on December 31st 2017 and sees as a proponent an ATI ( Temporary Association of Companies ) established in order to gain greater visibility on foreign countries and it has as leader TENUTA SCERSCÉ based in Tirano, in the province of Sondrio.
We have decided to intervene in different areas such as USA, China, Japan, Brazil, Russia, Switzerland and Canada so that they can promote and enhance the Lombard territory, its culture and the excellence of its DOC, DOCG and IGT wines in world areas that are extremely interesting.
The methods of promotion have been specifically designed and created according to the customs of each country, then there will be a succession of wine tasting activities in stores and participation in trade fairs and institutional events, always with the objective to create awareness about the quality of Lombard products and about this incredible land.