“Franciacorta: History of Passion” (Year 2016/2017)

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“Franciacorta: History of Passion” (Year 2016/2017)


“FRANCIACORTA: HISTORY OF PASSION” is the regional project of wine promotion on third countries markets in favor of AZIENDA AGRICOLA MIRABELLA SRL, which begun on 15th October 2016 and it will end on December 31st 2017.

The project has received the approval for the granting of funds of EU regulation OCM Wine Measure – Wine Promotion on Third Countries Markets, created to increase the competitiveness of EU wine producers and to consolidate their global reputation.

The promotion will involve the DOC, DOCG and IGT wines produced in Lombardy, and it will be realized in the US and Japan. Our objective is to give a broader knowledge of Lombard wines, especially the ones of AZIENDA AGRICOLA MIRABELLA, the territory, the history and the methods of processing and cultivation.

During the period of the project we will develope varied marketing actions according to the receptivity and habits of potential consumers in each Country. So, there will be wine tastings, in-store promotions, participation in fairs and events, public relations activities, media relations on the place, the production of promotional materials and merchandising and incoming missions in Italy for specialized operators.

Everything will be done in order to produce a better understanding of the quality of wine products from Lombardy, sure to get positive feedback from the various targets.