The project “FRANCIACORTA EXPERIENCE” created by LC International has as proponent the MADE IN LOMBARDY ASSOCIATION, a new reality that join the most renowed wineries from Franciacorta, a hilly are of Lombardy known for its sparkling wines and for the beauty of its nature.
The program aims to spread in the USA, Switzerland and Japan the knowledge of the wines produced in this area, but also to give information on the territory with its traditions and its millennial culture.
The projet began on March 7th 2018 and until December 31st 2018 it will involve the MADE IN LOMBARDY ASSOCIATION and its associated wineries in promotional activities in the designated countries. “FRANCIACORTA EXPERIENCE” in fact takes part in the European Measure OCM Wine – Promotion on Third Countries Markets, which has between its aims the reconquest of word market share and the prestige of EU wines to increase their competitiveness.
In this case the funds received can be used only for Lombardy wines promotions because they are regional funds, with particular attention to the wines of the companies associated with the MADE IN LOMBARDY ASSOCIATION. The DOC, DOCG, IGT wines from Lombardy Region will be promoted through various actions, designed according to the target chosen: wine tasting, promotion on stores, marketing expertise and public relations activities, design and creation of promotional materials and merchandising.
We are sure that the project “FRANCIACORTA EXPERIENCE” will achieve the goals that we have established, because of the uniqueness of the products.